Demi Moore is back in business and doing much better than she was in January when she was hospitalized for whiffing a large amount of nitrous oxide, perhaps a chaser for other drugs she may have consumed. Though the behavior of her soon to be ex, Ashton Kutcher, may have put Moore through the centrifuge and prompted the celebrity to leave the movie “Lovelace,” and enter rehab because of exhaustion, Moore now looks great, if a bit fantastic these days. And isnt that her role? Shes a celebrity and publicity is as publicity gets and that should be keeping the media interested, front and center with her Helena Rubinstein 2012 ad campaign.
And so what if the media is meow, meow, meow about the excessive shopping? No, not purchase shopping, Photoshopping. Actually, the point many make is well taken. Photos of her two weeks ago after she left rehab showed her appearing very thin, wan and tired. Could she have gained 15 pounds and smoothed out all facial wrinkles as the Helena Rubinstein photos show? Were her features corrected surgically during her at-home rest?
Stories of Moores being Photoshopped have appeared before. Indeed, Photoshopping answers all prayers for youthfulness in defiance of aging, something that celebrities and advertisers need desperately.
For decades the industry has used make-up, airbrushing and lighting to correct flaws and wrinkles and sometimes remove pounds. Touch-ups were always used to make eyelashes thicker and the celebrity more beautiful and more gorgeous. It was necessary for the industry to elevate them beyond our mere mortal status and create the magic of the fantastic goddess or god. I think I read somewhere that Dame Elizabeth Taylor, right after her career had peaked, used to go over every photo of herself and pencil in where she needed shadows (under her chin to remove the flab) or needed touch-ups hollowing out cheeks, etc. But after the point of no return in the last years of Dame Elizabeths life, she appeared as she was and let the photo ads of twenty-five years before sell her perfumes.
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